Managing Partner
Rakas
Jeff is the Managing Partner at Rakas, a firm that transforms climate tech companies into industry leaders by enhancing brand equity and maximizing ROI on marketing investments through a unique subscription model.
Jeff has worked on B2C brands like Sonic Drive-Ins, Lee Jeans, Build-A-Bear Workshops, and Minute Rice; B2B brands like S&P Global, TRC Companies, R.H. Donnelly and Synchrony Financial; and Cause Brands like The Breast Cancer 3-Day and March of Dimes.
He’s a University of Kansas Jayhawk where he earned his B.S. Degree in Journalism and continues to follow KU Basketball. His Myers-Briggs profile is ENFJ, which means he gets his energy from other people, trusts his gut, is empathetic and a good listener, and makes and follows plans. In 2017, he climbed Mt. Kilimanjaro in Africa, the tallest, free-standing mountain in the world at 19,340 feet. It was one of his biggest mental tests and greatest physical challenges.
He is happiest hanging out with his kids, delighting a client, hiking with his wife, creating new brand and marketing strategies, or standing in a river, fly fishing for trout.